Use this space to introduce yourself and share your journey. Tell your reader how you were also in the same position as them, and what you did about it – was there a moment that you suddenly realised what you needed to do?
Describe the success you achieved by doing x. Don’t be shy to share any mistakes you made along the way. Tell them how you wouldn’t have achieved that success if you hadn’t followed the steps that your product / service offers.
Highlight that you are the expert in your field, and passionate about helping them achieve the results they want.